Magento was originally developed for e-commerce services. The developers position their product as the easiest to master, but beginners, due to the lack of a built-in visual builder, will still have to study its features a little and understand the functionality. For more advanced users, working with Magento will not be a problem.
Adding new categories, pages and products, as well as their editing, is done directly in the admin panel. Here you can also manage add-ons, customize templates and much more. If we consider this approach from the technical side – the absence of a visual editor directly on the product pages gets rid of unnecessary scripts, which often become a stumbling block on the way to productivity. After a little studying the basic functionality of the engine it becomes easy to manage, as there is literally nothing superfluous that could affect important performance indicators.
Admin panel design
The admin panel of Magento is made in the classic style for such things. When logging in, the user gets to the Dashboard section, where the summary information about the events on the site is collected. Here you can view the number of purchases, identify products that are sold more often, find out the average check and determine the most popular requests.
The main menu is located on the left side and is divided into several categories:
- Dashboard – store summary;
- Catalog – divided into sub-items “Categories” and “Products”, here you can add new products and categories, as well as adjust them;
- Costumers – information about site visitors;
- Content – here you can customize the visual part of the online store, you can customize the look of individual pages, as well as connect or disconnect individual widgets, users can also add in this section of the pages of the Landing format or make blog posts, which are then displayed in the news;
- Stores – a particularly useful section for owners of multi-language online stores, where you can translate and make regional add-ons for each of them;
- System – a tab containing the main engine and system settings.
Search Engine Optimization (SEO)
Magento provides standard tools for search engine optimization of the site:
- Changing the title and description of each page;
- Changing the visibility status of the page;
- Adding keyword phrases;
- Customizing the robots.txt file;
- Adding a sitemap.
Using the canonical link meta tag for categories and products.
Including canonical links helps to eliminate the creation of double pages. This is a common problem in online stores, where there are similar or identical products with different attributes.
If the store is large, it is useful to use automatic generation of metadata. Magento has this feature “out of the box”. In the standard configuration there are also tools for changing the site map.
